$str = 'a:5:{s:8:"shop_url";s:26:"http://192.168.1.21/shope/";s:7:"address";s:6:"广州";s:9:"telephone";s:11:"15818486852";s: 8:"zip_code";s:6:"528930";s:5:"email";s:1:123@qq.com;}';
foreach(explode(';',substr($str,5,-2)) as $tmp_data){
    $tmp_array = explode('"',$tmp_data);
    if(count($tmp_array) == 1){
        echo substr($tmp_array[0],strrpos($tmp_array[0],':')+1);
    }   
    else{
        echo $tmp_array[1];
    }   
    echo "\n";
}